This is allowing us to hire three more sales people right now."Ī three-time entrant in the Henry A. He has connected us with government grants as well as funding sources like the ECIDA, where we recently borrowed $300,000 to hire more sales people. “Tom Murdock, manager of the incubator network at UB, has been a key advisor. He started out in the Z80 Labs business incubator and was later accepted in the START-UP NY economic development program. “I got on campus and there was such a nice vibe there,” Dayton said.Īfter working briefly for a local firm just after graduation, Dayton pursued his first dream of starting a business. “Now, which one would you hire when you need one? Staying in touch with your contacts and being a thought leader raises the possibility of being the one that gets hired.”ĭayton’s father Merril was the chair of the Department of Surgery at UB from 2003-2014, and his mother convinced him to take a look at the UB School of Law. “Think of how many lawyers, accountants and real estate agents you know,” Dayton said. It will also stagger the scheduling of the posts so that contacts are not deluged. The system is designed to schedule out the social media posts when they are most likely to be read using a scheduling algorithm they developed. Lawyers who thought they were too busy to share a national newspaper article they were quoted in, or an op-ed they had written could suddenly send those accomplishments to their contacts. Now with over 100 clients, mostly law firms but also accounting firms, staffing agencies and even a publicly-traded retailer, ClearView Social is revealing a marketing gold mine to companies. “I became the leading voice for social media in the legal profession and began consulting with large firms all over the world.”īut he noticed that a lot of the people he trained were extremely busy and they would slip back into old habits and stop using social media after the training ended.Īfter attending a Startup Weekend event almost five years ago, Dayton got the idea to launch a company to make online sharing as easy as possible for harried lawyers. “I wrote a book on social media for lawyers,” said Adrian Dayton, founder and chief innovation officer of ClearView Social. Today, the small company counts 25 of the nation’s top 100 law firms as clients. Employees could become the greatest marketing tool for their companies by utilizing social networks.Ī new firm started by a University at Buffalo law school graduate takes direct aim at this potential bonanza by making it simple to share accomplishments, insights and even direct pitches online.ĬlearView Social was launched in 2014 as a way to teach lawyers how to use social media to share information with their contacts. Now imagine how valuable it could be to your employer if everyone in your company could do that. Imagine if you could share items with all of the people on your various Facebook, LinkedIn and Twitter contact lists with one click of the mouse.
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